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OpsCentral Social Media

Manage Social Conversations Under One Platform

The Social Media module extends OpsCentral to support customer conversations across social and messaging channels—while keeping context, governance, and visibility intact.

Your Social Media Challenge Today

Logging in to multiple accounts?

Social channels were never designed for operational team. When businesses rely on them for customer support, things quickly break down.

Toggling Between Platforms
Switching between social media accounts like WhatsApp, LINE, Messenger, Instagram is inefficient and create confusion responses between agent
Accessing Rights
Teams share credentials or jump between accounts, making it hard to manage permissions securely and consistently.
Accountability
Switching between social media accounts like WhatsApp, LINE, Messenger, Instagram is inefficient and create confusion responses between agent
Social Media Module brings all social conversations into a single operational flow, so context stays intact no matter where the conversation starts or how it moves.

All Top Social Media Interactions 
in One Platform

With Social Media by OpsCentral, you don’t have to switch between social media platforms.
Contact for demo

The OpsCentral Social Media module brings customer conversations from social and messaging channels into the OpsCentral platform so they are managed like any other operational interaction.

Every message becomes part of a continuous customer context, not an isolated chat by individual agents

Two-way Communication with OpsCentral Social Media

Social channels were never designed for operational team. When businesses rely on them for customer support, things quickly break down.
Multi-agent chats
Enable multiple agents to collaborate seamlessly on the same customer conversation in real time.
Route Conversation
Route conversations into OpsCentral queues.
Track Conversation
Preserve customer context as interactions move between agents or channels.
Store in CRM
Integrate seamlessly with CRM, ticketing, and OpsCentral modules.
Assess the Feedback
Review completed interactions for further agent training or product improvements.
Real-time Analytics
Access comprehensive statistics and historical data through Excel reports.

Core Capabilities

Session-based chats
Customer-initiated chats are handled by multiple agents or Customer Service Representatives (CSR), respectively.
Auto Routing
Route chat sessions to customer service representatives with appropriate skill sets.
Wrap up
Enter wrap-up information and remarks for every chat session.
Reports
Gain insights into customer wait times before chat is 'answered' (SLA), chat duration and handling time.
Trace
Search for and display historical chat sessions.
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One connected Platform

Designed to remove friction across every layer of customer operations

For End-customer

Conversations that move forward

Faster responses on the channels they prefer
No repeated explanations
Consistent service, even across multiple touchpoints
For Agents

Less switching, more solving

One platform, not multiple social tools
Clear context before responding
Easier collaboration & escalation
For Operations

Consistent service at scale

Reduced handling time
Fewer dropped or duplicated cases
Consistent services quality across channels

Getting Started with OpsCentral

OpsCentral requires technical configuration and workflows alignment
1
Speak to our consultants
You explain about your setup and what you want to achieve.
2
Get on OpsCentral
OpsCentral is the hub of the platform to house all the modules.
3
Modules Configuration
Our team of engineers will help setup your environment.
4
Start Using OpsCentral
We’ll help train your team to use OpsCentral to it’s full potential.
5
Collect Interactions
Communicate with your customers and solve their issues
6
Real-time Report
Use reports to improve your call centres and product/ services

FAQs

Everything you need to know about OpsCentral Social Media Messaging. Can't find an answer? Contact us

OpsCentral brings customer conversations from supported social media and messaging channels into a central platform, allowing agents to manage enquiries and respond without switching between multiple applications.

OpsCentral centralises incoming conversations in one agent workspace, making it easier to manage, assign and track customer enquiries. Teams can handle conversations more efficiently while maintaining visibility across interactions.

Yes. Social media messaging can be managed as part of OpsCentral’s omnichannel platform, enabling agents to handle conversations across voice, email, messaging and other supported channels from a unified environment.

Yes. Conversations can be captured and tracked within OpsCentral, providing organisations with greater visibility of customer interactions. These records can also support reporting, quality monitoring and customer service analysis.

Yes. OpsCentral is designed to fit into existing customer service workflows, allowing social media conversations to be routed and managed alongside other customer interactions. This helps organisations maintain a consistent process for handling, tracking and following up on customer enquiries.

Extend Your Social Media Messaging Module

Our recommended Modules to boost the Social Media Messaging module.
Manage | CRM

Shared contact info

Synchronise the address book with name and full detail of clients without accessing different system
Learn More
Manage | Ticketing

Case management

Manage case quicker and effectively without switching to other platform.
Learn More
Intelligence | AI Suite

AI voice & message response

Let AI take control of the conversation before it reaches your agent.
Learn More
Capture | Email and SMS

Receive emails & SMS

Get emails and respond to it from a single platform instead of switching emails providers.
Learn More
Capture | Voice

Receiving calls

Capture every customer conversation with full context, not just call logs.
Learn More

Suitable Solutions

For Contact Centre

Customer Feedback & Quality Assurance

Collect and analyse customer feedback to improve service quality, identify issues, and enhance customer experience.
Learn More
For Customer Satisfaction

Omni-Channel Customer Engagement Platform

Interact and support your customer on any channel like voice, email, social media with Innovax.
Learn More
For Operations

AI Voice and Chat Bot

Automate routine customer conversations with AI-powered voice and chat, while seamlessly handing complex enquiries to your team.
Learn More
For Infrastructure

Cloud Contact Centre

OpsCentral supports modern contact centre operations (voice and more) without complex hardware.
Learn More
For Marketing

Outbound Campaigns & Notifications

Reach customers proactively with targeted messages, alerts and notifications across multiple communication channels.
Learn More
For Operations

Ticketing & Case Management

OpsCentral centralises cases, feedback, and outcomes into one workflow, without switching to other platform.
Learn More

Stop Switching Platform, Stay with One

Every interaction already holds the insight you need. OpsCentral helps you capture it, understand it, and act on it without changing how your teams work
Book a demo session